CREATIVE STRATEGY
A selection of creative campaigns where I helped turn brand objectives into engaging concepts, storytelling, content strategies, and digital experiences. From campaign ideation and creative direction to UGC collaborations and execution, each project reflects my approach to connecting strategy with creativity.
01 / RUFO PRO
Campaign Concept
The Idea
A campaign built around one simple idea: small dogs have big personalities, but different nutritional needs.
THE GOAL
Highlight the unique nutritional needs of small dogs while strengthening Rufo Pro's positioning as a brand that understands and cares for every pet.
What I worked on
CAMPAIGN CONCEPT · SCRIPTWRITING · CREATIVE ASSETS · CONTENT CREATION
02 / RUFO PRO
Campaign Concept
The Idea
Turning the emotional act of spoiling your dog into a message about nutrition and care.
THE GOAL
Increase awareness of Rufo Pro's wet food line by connecting everyday moments of affection with the importance of nutrition and pet care.
What I worked on
CAMPAIGN CONCEPT · UGC GUIDELINES · CONTENT DIRECTION
Creative guidelines helped UGC creators translate the campaign idea into authentic, relatable content connected to the campaign and the audience.
See UGC ↗
Creators brought the concept to life using the provided guidelines, key messaging, and suggested shots, while keeping the video natural and authentic to their own content style.
View More ↗03 / RUFO PRO
Campaign Concept
The Idea
A special activation designed to turn International Dog Day into a participatory brand moment with the community and influencers.
THE GOAL
Drive community engagement and brand visibility through an interactive Dog Day activation that encourages participation and amplifies reach through influencer collaborations.
What I worked on
CONCEPT DEVELOPMENT · ACTIVATION IDEA · INFLUENCER GUIDELINES
04 / ALIMIAU
What if cats had their own gossip club?
Campaign Concept
The Idea
A social-first concept designed to turn everyday cat behavior into entertaining, relatable content for the community.
THE GOAL
Strengthen the brand's connection with cat owners through entertaining, relatable content that encourages interaction and builds an engaged online community.
What I worked on
CAMPAIGN CONCEPT · CONTENT IDEATION · CREATIVE ASSETS
An original Reel concept developed to spark engagement through humor and relatable community
View Content ↗
A social-first giveaway concept developed to drive participation and bring the campaign to life online.
View Post ↗MY FAVORITE PART?
